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This baton shows why chocolate is predominately sold in bar form. The shape is long and triangular. Biting a piece off of the baton result in a large chunk of chocolate on the tongue. With a bar, the chocolate is evenly distributed on the tongue resulting in a better experience, it seems to me. I suppose the "baton" form is handy if you want to keep some chocolate in your pencil box, or knife drawer, or other thin, long space.